Skills Bootcamps

We currently offer a new Skills Bootcamp course which is either fully or part-funded by Skills for Life Adult Skills Funding.

The course consists of 60 hours of direct learning spread over 10 weeks.

Marketing Essentials Skills Bootcamp

Start Date: 22nd Jan 2025
End Date: 26th March 2025
Venue: Yeovil Innovation Centre, Yeovil BA22 8RN

In today’s fast-paced business environment, marketing has never been more critical. With new technologies continuously disrupting the landscape, businesses have unprecedented opportunities to connect with their customers. But with so many options available, how do you know where to focus your efforts to stand out in a crowded marketplace?

The Marketing Essentials Skills Bootcamp is designed to equip you with the skills, tools, and knowledge you need to effectively market your business, stay ahead of the competition, and achieve measurable results. Whether you're new to marketing or looking to expand your expertise, this course provides the foundation for long-term success in a rapidly evolving industry.

What You’ll Gain from This Skills Bootcamp

A Strong Understanding of Marketing Fundamentals
Learn the core principles of marketing, from understanding your audience to creating campaigns that resonate. Gain clarity on how to use traditional and digital methods to build a cohesive strategy that works for your unique business.

Practical Tools and Techniques
Explore a variety of tools and techniques that will empower you to execute your marketing strategies effectively. From managing social media campaigns to leveraging data-driven insights, this course ensures you’re equipped with practical, actionable knowledge.

Confidence to Plan and Manage Campaigns
Master the art of campaign management, including setting objectives, budgeting, and tracking results. Understand how to make informed decisions that maximise ROI and help you achieve your marketing goals.

Insights into Emerging Technologies
Stay ahead of the curve by learning how to integrate cutting-edge technologies like AI, automation, and data analytics into your marketing efforts. Discover how trends like virtual reality (VR) and augmented reality (AR) are transforming customer engagement.

Strategic Thinking Skills
Develop the ability to create and execute a marketing plan that aligns with your business objectives. Learn how to set clear goals, measure performance, and adapt strategies based on changing market dynamics.

Is This Course Right for You?

This course is perfect for:

New Marketers: Individuals starting their journey in marketing who want to build a solid foundation of skills and knowledge.
Small Business Owners: Entrepreneurs looking to grow their business through effective marketing strategies.
Professionals Expanding Their Skills: Those already familiar with marketing who want to enhance their expertise and stay updated on industry trends.

What You’ll Learn

By the end of this course, you’ll have a firm grasp of:

Marketing Strategy Development: How to create and implement an effective marketing strategy that drives results.
Campaign Management: Best practices for planning, executing, and optimising marketing campaigns.
Emerging Technologies: How to leverage the latest tools and trends, including AI, VR, AR, and automation.
Audience Engagement: Techniques for understanding customer behaviour and building meaningful connections.
Data-Driven Marketing: How to analyse and use data to refine your strategies and achieve measurable outcomes.

Why Choose the Marketing Essentials Skills Bootcamp?

Expert-Led Training: Learn from experienced marketing professionals with real-world insights and proven expertise.
Interactive and Hands-On: Participate in workshops, case studies, and exercises that give you practical experience in marketing.
Cutting-Edge Content: Stay ahead of the curve with insights into the latest trends, technologies, and strategies.
Supportive Learning Environment: Receive personalised feedback and guidance to ensure you achieve your goals.

Frequently Asked Questions

All you need to know about studying a Skills Bootcamp course

Who is eligible for a Skills Bootcamp?

Our Skills Bootcamps are for adults aged 19 or over as of the 31st August 2024 who are either in work, self-employed, recently unemployed or returning to work after a break. You must have lived in England for at least the last 3 consecutive years, and have the right to work in the United Kingdom.

How much does a Skills Bootcamp cost?

There is no cost if you are unemployed, self-employed or in receipt of certain benefits.

Large employers (250+) looking to upskill their current staff will contribute 30% of the cost for their staff members upskilling.

Small or medium employers (SMEs with less than 250 employees) will contribute 10% to upskilling staff members.

Can you do more than one Skills Bootcamp?

An adult can only undertake one of our Skills Bootcamps per funding year (1st April to 31st March) and must not be on more than one Skills Bootcamp at any one time.

What equipment will I need?

All you need is a laptop, all other materials are provided.